Setting specific goals for our efforts which may include:
- Increase in qualified leads
- Increase in talent pool for recruitment
- Increase in overall brand awareness
- Further engage current employees
- Further engage current clients
1. Client and partner engagement
- Contact with core clients and partners asking a series of questions related to your goals
2. Market analysis
- What is your competition doing?
- What is happening in your industry?
- What is happening in the community around your business?
- Contact and Research businesses you admire.
- Based on the established goals and completed research we set a course with 3, 6 and 12 month plans
- May include: content creation, media relations, event planning, website optimization, thought leadership opportunities, etc.
- Regular communication is key as we will shift our efforts along the way as new opportunities arise and the landscape changes