For this integrated tax and investment firm Rogo directed the creation of a new website including all new copy development. Rogo developed a strategic communications plan and calendar including earned media, social media and blog development to targeted verticals.
The Van Andel Institute’s Human Resources department contracted Rogo to do a full audit of the content on their web pages and collateral pieces. To evaluate the current situation Rogo used Google Analytics, former recruit feedback, third party industry feedback and new feedback from current employees. Under Rogo’s direction VAI reorganized and added new content, including infographics, quotes, photos and text to web pages, and created a new PDF to send to prospective employees and created a script for a new careers video.
The Muskegon Museum of Art contracted Rogo to lead and execute all paid and earned media within regional and national outlets for their exhibition, Edward S. Curtis: The North American Indian.
Deidre Interiors is an interior designer who curates spaces to uniquely reflect each client; weaving together modern and classic styles with natural elements. She contracted Rogo to help grow her business through media relations and communication planning.
Mathison I Mathison Architects are a modern, sustainable architectural firm. They contacted Rogo to take the lead on all marketing and communication efforts including launching their new office, a focus on media relations and content development.