Work

Puberty: The Wonder Years (PWY) engaged Rogo to assist with media relations and overarching marketing and communication efforts. Through a monthly checkin call Rogo gives guidance and feedback on communication and marketing efforts. Rogo also creates and executes all social media outlets on behalf of PWY. Rogo proactively engages media to line up opportunities for PWY.

Rogo was brought in to navigate the media and community response to Eastern Kille’s name change. Rogo created a PR plan, press release and Q&A for interviews. Rogo also lead efforts for their launch party inviting new audiences to introduce the brand. The response was very positive from both lifestyle and business news outlets. The event was highly attended and the client was very happy with the result.

Augusto engaged Rogo to create and direct all marketing efforts for their startup brand. The framework of the website existed but Rogo completed a full audit of copy, content and graphics along with a plan for further building it out for SEO and positioning.

Rogo leads all content creation for the blog, social and case studies. Rogo works to align Augusto with groups, speaking engagements and media to position Augusto as a thought leader. Rogo assists Augusto with sales guidance and support.

After exceeding expectations for national paid and earned media around the Edward Curtis exhibition at the Muskegon Museum of Art, Rogo was engaged by another exhibition, The Bennett Prize, which chose the Muskegon Museum of Art as their inaugural venue. Rogo leads all media efforts for The Bennett Prize including paid, earned and social. After a record breaking first year, The Bennett Prize continues every other year with Rogo as their media partner.

For this integrated tax and investment firm Rogo directed the creation of a new website including all new copy development. Rogo developed a strategic communications plan and calendar including earned media, social media and blog development to targeted verticals.

The Van Andel Institute’s Human Resources department contracted Rogo to do a full audit of the content on their web pages and collateral pieces. To evaluate the current situation Rogo used Google Analytics, former recruit feedback, third party industry feedback and new feedback from current employees. Under Rogo’s direction VAI reorganized and added new content, including infographics, quotes, photos and text to web pages, and created a new PDF to send to prospective employees and created a script for a new careers video.