About

Amanda Rogalski is the Principal at Rogo Marketing & Communications. She has been building brands and driving sales through marketing and communications planning for over 20 years.

Her career started at an engineering firm where she created the marketing department from scratch and was responsible for marketing a small, local business throughout North America.

She has since spent time at a statewide public relations firm honing her media relations skills and teaching students at Grand Valley State University and DePaul University.

Her business has grown organically as clients have called asking for a personalized approach to their specific marketing and communications needs.

Her sweet spot is clients who are small to medium size, who either don’t have a full time marketing or communications person on staff or have a junior staff person that needs strategy or direction. These businesses are often owned by a family or small team who want to start with a local audience and expand out, whose business may be technical in nature, is often business to business and have a desire to connect with community.

Team Members

Kathryn Gogliotti, Paid Media Planning, Buying & Design
A Chicago based media buyer and artist, Kathryn is skilled in strategic media planning and buying, marketing and advertising design and execution. With a ten year history at the Wall Street Journal in paid media Kathryn offers strong negotiation, organization and communication skills. Her beautiful and unique designs create eye catching ads that perform.

MeiLi Wieringa, Strategy, Paid Media Buying and Digital Marketing
A Grand Rapids based marketer, MeiLi brings in-house, boutique and large Chicago agency experience. She refined her skills at RPA in Chicago and has since helped local, regional and national clients grow their businesses. MeiLi specializes in marketing planning, media negotiation, account management, and digital planning and implementation.

Nicole Zwiers, Content Creation
A Grand Rapids-based content expert, Nicole brings over five years of experience in planning and writing strategic content for various B2B and B2C businesses. Her skills include long-form article creation, SEO and UX, strategic copywriting, and campaign management. Her strength lies in turning complex industry jargon and research into user-friendly, appealing content that’s easy for anyone to consume.

Elise Goetz, Digital and Social Media
A metro-Detroit digital marketer, Elise brings expertise in multi-channel marketing strategy, specializing in social media, account management, and media planning and buying. Through her experience in agency and in-house marketing positions, she assists companies in reaching their growth goals.

Testimonials

Tremendous resource

ROGO Marketing and Communications has been a tremendous resource and partner to help our growing firm raise awareness of our capabilities and experiences through print media, social media, television, interviews, event planning, and marketing advice. Amanda is great to work with and has focused her expertise on our success at every step. Highly recommend ROGO!

Thomas Mathison

Mathison I Mathison Architects

Holistic thinker

Amanda has been an integral component of turning our startup into an international movement over the last four years. Her broad skill-set allowed her to flawlessly take charge of our public relations, communications, and outreach.

She is a holistic thinker who understands the larger strategic goals, as well as a focused executor who doesn’t miss the details. She has transformed and replicated our event communication process both in the US and abroad.

Jonathan Williams, Founder

Failure:Lab

Great connector

Amanda is a great connector, collaborative and creative.

John Rumery

Rapid Growth

Successful

In a short amount of time Amanda was able to learn who Truscott Rossman was as a company and create unique and successful marketing campaigns to gain exposure for our brand.

John Truscott, CEO

Truscott Rossman

Breadth of experience

Amanda does an excellent job of understanding the unique aspects of an organization and then helping shape the best marketing messages that fit. Her breadth of experience combined with the ability to grasp technical concepts along with how they fit the messaging is something that truly sets her apart.

Marc Gordon

D.L. Neu & Associates

Well-connected

Not only are they well-connected within their profession and follow-up with timeliness and effectiveness, they are also a pleasure to work with. I recommend Rogo Marketing enthusiastically and without reservation.

Judith Hayner, Executive Director, Retired

Muskegon Museum of Art

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