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Rogo Marketing & Communications

Building brands. Telling stories. Creating success.

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Results

Local Art Exhibition Garners National Attention

Driving the paid and earned media campaign for a year long art exhibition at the Muskegon Museum of Art led to over 25 regional and national placements and ad value over 3X what was paid.

Earned Placements in:
  • New York Times
  • Midwest Living
  • AAA Living
  • Huffington Post

Cover Story in National Trade Publication puts Local Automation Company on the Map

Creation of a six month series of content led to a regular blog opportunity in the largest trade publication in the country.  Rogo also landed a cover story for one of their key projects in the second largest trade publication in the country.

ROGOinfo-DLNeu

The series and media placements resulted in:

  • Multiple active quotes and awarded jobs
  • Website sessions up over 200%
  • Overall number of website users up over 250%
  • Website pageviews up 130%

Cover Image

Media Campaign Leads to Series of Sell Out Events for Startup Organization

The launch of a new business was catapulted with a record setting sell out event due to a strong media campaign with placements in multiple TV, multiple radio and multiple print and digital outlets.

ROGOinfo-FailureLabMedia outreach resulted in multiple sold out events including:

  • Inaugural Failure:Lab in May 2011 in Grand Rapids (sold out in record time for the venue)
  • Failure:Lab World AIDS Day Campaign on December 1, 2015 featuring storyteller: Terry Johnston.
  • Failure:Lab Detroit in January 2016
  • Failure:Lab Laughfest Grand Rapids March 2016

Meaningful Content Increases Awareness of Modern Architectural Firm

In the first six months, a story in MLive, a story in Rapid Growth and an “Ask the Expert” TV segment along with adding social outlets and developing a content creation system for regular posts resulted in:

  • ROGOinfo-mathisonWebsite sessions up 194% for the same period from previous year
  • Overall number of users up 150%
  • Website pageviews up over 500%
  • Pages per session up over 100%
  • Average session duration up over 400%

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