Rogo Marketing & Communications
Grand Rapids. Chicago. Detroit.
Driving the paid and earned media campaign for a year long art exhibition at the Muskegon Museum of Art led to over 25 regional and national placements and ad value over 3X what was paid.
Earned Placements in:
Creation of a six month series of content led to a regular blog opportunity in the largest trade publication in the country. Rogo also landed a cover story for one of their key projects in the second largest trade publication in the country.
The series and media placements resulted in:
The launch of a new business was catapulted with a record setting sell out event due to a strong media campaign with placements in multiple TV, multiple radio and multiple print and digital outlets.
Media outreach resulted in multiple sold out events including:
In the first six months, a story in MLive, a story in Rapid Growth and an “Ask the Expert” TV segment along with adding social outlets and developing a content creation system for regular posts resulted in:
Website sessions up 194% for the same period from previous year