The launch of a new business was catapulted with a record setting sell out event due to a strong media campaign with placements in multiple TV, multiple radio and multiple print and digital outlets.
Media outreach resulted in multiple sold out events including:
- Inaugural Failure:Lab in May 2011 in Grand Rapids (sold out in record time for the venue)
- Failure:Lab World AIDS Day Campaign on December 1, 2015 featuring storyteller: Terry Johnston.
- Failure:Lab Detroit in January 2016
- Failure:Lab Laughfest Grand Rapids March 2016